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Mary Beth Blackwell

Mary Beth is the person behind Blackwell STR and lives in St. Pete, Florida.

Originally from the East Coast of Florida, she moved to Tampa in the early 2000s to attend college at USF.

Where she fell in love with the West Coast lifestyle, beaches and sunsets. 

She’s an owner, operator, and 7x Airbnb Superhost.

Her ability to leverage tech systems and automation has turned her into a remote STR management expert.

Her business model produces pure positive cash flow on a monthly basis. 

Who is she?

She comes from the corporate analytics world with over 15yrs of experience consulting multibillion dollar companies, helping them launch internal Marketing Analytics and Consumer Insight Strategy.

This is where the consumer-first mindset was born, because the data shows it works!

A premier customer experience provides higher profitability for companies, and loyal guests!

A winning recipe for everyone.


Today Mary Beth runs Blackwell STR and is an investor-friendly real estate agent with Copeland Morgan in St. Pete, FL.

Learn more about the real estate business at Copeland Morgan here..

 

How did the STR journey begin...?


Mary Beth's career in analytics ended up being quite mobile. She moved to new cities every 2-3yrs, to work in-house at client corporate offices. This meant leaving neighborhoods and friends behind to relocate out-of-state. Gut-wrenched by the idea of selling and leaving 'home', she decided she had to figure out a way to hold onto properties so she could come back and visit.

The solution.. long-term rent!

She self-managed for one year, then another, and another. Just like that she became a landlord and fell into property management overnight.


Along the way of self-management, she did get a chance to visit 'home', but only to find out that having long-term rentals truly meant returning to manage, while someone else lived in it.

Not exactly what she had in mind.

This lead to asking.... How do you get to come back and stay in your own property? 

...You Airbnb it! This was in 2018. 

In analyzing the short-term business model, she discovered STRs could produce 3-6x more in profits than long-term rentals.

With the added bonus of coming back to stay yourself! The switch to short-term at that point was a no brainer. She went full throttle into transitioning her first property into an STR. Remodeling, designing and furnishing in three months. Driving or flying in from out-of-state to manage the rehab in-person on the weekends. Then the second and now third..


The leap into Short-Term Rentals was three years ago and ever since, has not looked back.