Mary Beth Blackwell launched Blackwell STR in 2018 while managing her own short-term rentals remotely—all while juggling a high-pressure career in marketing analytics. She saw firsthand what was missing in the property management space: reliable systems, data-backed strategy, and someone who truly gets what it takes to run a profitable Airbnb. So she built it. With over 15 years in corporate analytics and consumer insight, Mary Beth brings a sharp, numbers-first mindset to every listing. The systems she created to manage her personal STRs are now the backbone of Blackwell STR, helping investors across Tampa Bay maximize revenue and reduce stress—without cutting corners. Today, Mary Beth lives in St. Pete aboard her 40’ sailboat, fully immersed in the coastal lifestyle she helps guests and investors tap into. Her work spans real estate sales, property management, and investment acquisitions through her company, Blacked Out Properties. If you’re looking for a partner who understands this market from every angle—host, guest, investor, and agent—you’ve found her. Mary Beth’s passion for hospitality, real estate, and Tampa Bay runs deep, and she’s here to help you win.